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Contagious: Why Things Catch On Leadership and connection to embrace your

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and connection to embrace your imperfections and to recognize that you are enough

the power they gain could destroy the world as we know it

Never to experience pleasure

Marketers at Procter & Gamble study videos of people making their beds

Contagious: Why Things Catch On Leadership and connection to embrace yourby Jonah Berger New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products

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